A comprehensive full-funnel acquisition strategy designed to transition Nomba into a dominant player in the B2C & B2B fintech space, especially with QR & cross-border Payments. We began strategically by bridging the gap between technical infrastructure and creative output by auditing and rebuilding the brand’s Martech stack. This foundational work allowed for sophisticated conversion attribution, enabling the us to finally measure the impact of traditional OOH and experiential marketing efforts alongside digital campaigns. On the implementation front, we orchestrated multi-channel user acquisition across Google, META, Snapchat, and Twitter Ads, while simultaneously executing a rigorous App Store Optimization (ASO) and SEO roadmap to capture high-intent organic traffic.