Brand Identity Questionnaire

CONTACT DETAILS

PROJECT DETAILS

1. IS THIS A NEW PROJECT OR A REBRAND?

2. WHEN DO YOU NEED THIS COMPLETED BY?
   (Please, note that some deadlines might not be achievable, and shorter deadlines will increase project cost)

3. HOW MUCH ARE YOU PLANNING TO INVEST ON THIS PROJECT (in ₦)?
   (Please, understand that design isn't a commodity, meaning that you will get different costs from every designer you speak to. At hoverGENIE, we listen to your specific needs first, and then put together a customised proposal based on these needs.)

4. WILL YOU BE REQUIRING A STATIONERY DESIGN PACKAGE?
   (All designs will come in PDF, PSD and CDR formats. Please note, this is additional to the budget selected above).

   LetterheadEnvelopeBusiness cardsID CardsNotepadsStickersOthersPrinting Consultation

5. DO YOU HAVE A BRANDS WHOSE LOGO YOU LIKE OR WANT TO MODEL YOURS AFTER? PLEASE ALSO LIST THEM BELOW.

BUSINESS DETAILS

6. WHAT PRODUCT(S) OR SERVICE(S) DOES YOUR BUSINESS OFFER?

7. TELL US ABOUT YOUR BUSINESS AND THE NEEDS IT CATERS FOR.
   (Please, you could also provide general information about your business such as how many employees you have, your location, years in business, etc.)

8. WHO IS YOUR TARGET MARKET / DEMOGRAPHICS?
   (Provide general information about your business such as how many employees you have, your location, years in business, etc.)

9. HOW DO PEOPLE LEARN ABOUT YOUR PRODUCT OR SERVICE?

10. WHO ARE YOUR COMPETITORS AND HOW DO THEY POSITION THEMSELVES? HOW DO YOU DIFFER FROM THEM?
    (Give us a list of your major competitors. Tell us the unique reasons your services are different from your competitors'. What do you do or offer differently?)

BRAND DETAILS

11. WHAT IS THE EXACT WORDING YOU WOULD LIKE TO APPEAR IN THE LOGO?
    (e.g. hoverGENIE, HOVERGENIE, Hover Genie).

12. WHAT IS THE IDEA BEHIND THE NAME OF YOUR BRAND?
    (This gives us better insights to positioning your brand via website design.)

13. WHAT IS THE OVERALL MESSAGE YOU WISH TO PORTRAY WITH YOUR BRAND?
    (What should people feel when they see or think or your brand?)

14. SUMMARISE YOUR ABOVE ANSWER INTO 5 DESCRIPTIVE KEYWORDS.
    (e.g. feminine, brave, bold, modern, etc.)

15. WHERE WILL YOUR LOGO BE USED AND/OR SEEN?

16. WHAT ARE YOUR PERSONAL PREFERENCES?
    (colours, shapes etc.)

17. PLEASE LIST ANY LOGO(S) YOU LIKE HERE
    (Provide links websites or pages whose logos you like.)

18. PLEASE, LIST ANY SPECIFIC ICONS, SYMBOLS OR IMAGES THAT YOU WOULD LIKE TO ASSOCIATE WITH YOUR BRAND HERE

19. PLEASE, PROVIDE OTHER ADDITIONAL DETAILS YOU BELIEVE WE OMITTED.