No consumer likes using stuff that doesn’t really “fit”, this is one reason brands should optimise their media content to fit all screen sizes and devices. Here is where our creative and content development team comes in. We (re)design your media to fit any dimension, sound quality or resolution, giving your audience multiple entertainment choices to pick from and increasing consumer satisfaction.

For media houses, record labels or media production/marketing companies, pushing your media content to the digital space means having it on every device and screen. What better way to do this than create interactive apps or fun games to relay your message to users through beautiful mobile experiences? Besides, having all your content in one place saves your audience the stress of looking for them on other generic platforms and increases brand awareness, traffic, engagement, customer satisfaction and ultimately sales (or subscriptions).

YouTube, Deezer, Spotify, Vimeo or Shazam are all great platforms, but designing and developing a bespoke central platform for your media content helps make it easier to run digital campaigns and drive brand awareness and/or conversions for your content. Using content management systems mean they’ll be easy for you to handle without our supervision and you can run any number of marketing campaigns or measurement you require on them.

The hoverGENIE digital and content strategy team analysis your media content and evaluates your brand’s owned, paid, and earned points of contact with your target audience. We then outline suitable approaches to developing engaging content to push through targeted digital channels. This implementation includes content definition, content development and curation, metadata plans, content organisation and publication strategies, and other times, marketing, documentation and process consulting.