Brand Development Questionnaire

CLIENT NAME:

BRAND NAME:

EMAIL:

WEBSITE:

PHONE NUMBER(S):

BRAND COUNTRY (include time zone):

PHYSICAL STORE/ OFFICE ADDRESS (include time zone):

CAMPAIGN INFORMATION

1. COMPANY BRIEF?
   (Tell us about your brands and the services/products you offer).

2. CAMPAIGN MISSION/GOAL:

3. CAMPAIGN VISION:
   (Where do you see your brand in a year?)

4. WHAT IS THE OVERALL MESSAGE YOU WISH TO PORTRAY WITH THIS CAMPAIGN?
   (What should people feel when they see your products online?)

5. SUMMARISE YOUR ABOVE ANSWER INTO 5 DESCRIPTIVE KEYPHRASES:
   (e.g. affordable shoes, feminine brand, quality design, modern architecture, fast bikes, eco-friendly packaging etc.)

6. MARKET PROBLEMS:
   (What problems do you see in your target market? .e.g. low quality products from competing brands, expensive services in our area etc.)

7. YOUR COMPANY'S SOLUTIONS:
   (Please, make a list of ways your company wishes to solve the above stated solutions. e.g. We offer quality products, we offer more affordable services than competitors etc.)

8. WHO ARE YOUR TARGET MARKET & DEMOGRAPHICS?
   (What customers are your targeting for your business? What locations does your business deliver to? customer gender, age range etc.)

9. DO YOU PLAN TO HAVE PEOPLE ACQUIRE YOUR PRODUCT OR SERVICE VIA YOUR WEBSITE?
   (Will customers pay for your service or product directly on the website or you would rather have them visit you for purchase or both?)

10. WHAT LOCATIONS WOULD YOU LIKE TO DELIVER YOUR PRODUCTS OR SERVICES TO?

11. WHO ARE YOUR COMPETITORS AND HOW DO THEY POSITION THEMSELVES? HOW DO YOU DIFFER FROM THEM?
    (Give us a list of your major competitors. Tell us the unique reasons your services are different from your competitors'. What do you do or offer differently?)

12. PROVIDE LINKS OF YOUR COMPETITORS' WEBSITES:

13. PLEASE PROVIDE OTHER ADDITIONAL DETAILS YOU BELIEVE WE OMITTED HERE:

SALES MILESTONE

14. MONTH 1: (Please, indicate how many leads you hope to get by the end of this month. Be informed that this is also dependent on your paid advertisement budget.)

15. MONTH 2: (Please, indicate how many leads you hope to get by the end of this month. Be informed that this is also dependent on your paid advertisement budget.)

16. MONTH 3: (Please, indicate how many leads you hope to get by the end of this month. Be informed that this is also dependent on your paid advertisement budget.)

GIVE US A HELPING HAND

HOW DID YOU FIND OUT ABOUT hoverGENIE AND OUR SERVICES?

WHAT ARE THE PRIMARY REASONS YOU CHOSE TO CONTACT US FOR THIS PROJECT?